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Thursday, February 18, 2010

Disney turning its attention on iPad for games, Marvel comics, TV

Disney is no stranger to mobile games and content, but it seems the animation giant sees more potential in the iPad than any medium it's looked at in a long time.



Speaking during the company's quarterly earnings call, chief executive Bob Iger spoke about Disney's intentions to bring gaming, TV, applications, web content, and comic books together on the iPad, and expand on the experience for each.

"We find that iPad has a lot of potential," explained Iger. "We think it could be a game changer in terms of enabling us to create essentially new forms of content. [The] interactivity that it will allow ... is going to enable us to really start developing products that are different than [those] you typically see on an internet-connected computer, or on a television set."

Of course, what's particularly exciting about Disney's interest in the iPad is the fact that it recent bought Marvel Comics, giving it access to some of the most beloved superhero IPs ever created. Let's just hope we see some Spider-Man and The Punisher action on the iPad, eh?

Perhaps this shouldn't be a surprise, given that Steve Jobs is Disney's biggest individual shareholder.

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